I think the most immediately relevant way to help is to be proactive in terms of keeping customers and partners informed of the parameters of your products / services that will be affected by cinemas being closed - GDC have done this in the way of technical bulletins to partners and it looks like many / most other hardware vendors have done the same.
Trade bodies like CTC are also a great resource where cinemas can look up information from suppliers and get impartial advice on how to manage technology during this Pandemic.
Most importantly, what we can all do... (More)