"Now is the time for services to engage their audiences, rather than focus on converting them, to foster loyalty and fandom. As the recession hits wallet share while a return to work cuts into attention share, consumers will be forced to select which services to keep or cut in their new, more limited situations. Sentimental attachment – fandom and loyalty – due to the strength of associated community or unmatched personal value, will be the only real differentiators between multiplicities of offerings as circumstances constrict. All entertainment propositions will experience losses when this constriction happens – so now is the time to invest in building audiences and foster their loyalty for future retention, not to monetise them to the max". Midia Webinar...https://www.midiaresearch.com/blog/covid-19-impact-on-entertainment-demand-and-behaviours-midia-webinar/