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Audience Engagement
Audience Engagement

Clarissa Bergh
Cinema Manager, Lillehammer kino
Yesterday we had our first indoor drive-in screening ever. It was pretty cool!

Happy Easter from Lillehammer kino to all of you! 🐣🎬🍿🚘
Can not help but think about the remarks that were made during the CJ Cinema Summit yesterday about an international promotion campaign that could promote cinema attendance. As you might know cinema celebrates its 125 birthday at the end of this year (December 28 1895). We from the Dutch trade magazine for the cinema industry, Holland Film Nieuws recently - pre-corona shutdown - proposed the Dutch trade association NVBF to collaborate on a campaign to celebrate this joyful moment. What better than to use the 125th anniversary of cinema this year to draw the public back to the cinemas? One... (More)
Clarissa Bergh
Cinema Manager, Lillehammer kino
Hi! I'm Clarissa from Lillehammer Kino. While our regular screens are closed for the public we've created a drive in cinema, and we are doing private screenings for families or people quarantined together. Feel free to ask me any questions here.
Rob Arthur
Founder and Director
"Now is the time for services to engage their audiences, rather than focus on converting them, to foster loyalty and fandom. As the recession hits wallet share while a return to work cuts into attention share, consumers will be forced to select which services to keep or cut in their new, more limited situations. Sentimental attachment – fandom and loyalty – due to the strength of associated community or unmatched personal value, will be the only real differentiators between multiplicities of offerings as circumstances constrict. All entertainment propositions will experience losses when this constriction happens – so now is the... (More)