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Rob Arthur
Founder and Director
"Brand loyalty is changing - There are still some brands that have a loyal following, though the reasons may be quite different today than they were for your grandparents’ generation. Google, Amazon, and Apple are the three top companies right now for brand loyalty. Everything else is pretty well negotiable: 78% of Millennials say that brands have to work harder to secure their loyalty. Financial reasons, personal recommendations, and the wow factor are some of the reasons that Millennials will still switch brands, but one of the most noticeable reasons has to do with public image problems...this accounts for 32%... (More)
Patrick liked 26 minutes ago
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Rob Arthur
Founder and Director
E-SPORTS: A THREAT OR OPPORTUNITY FOR THE OUT-OF-HOME LEISURE SECTOR? The e-sports sector is now established as a major force in the entertainment business, with global revenues set to reach £1.5bn by 2023, and with 600 million participants worldwide. Although previously seen as merely home entertainment, operators are starting to develop leisure formats to attract customers to play e-sports in a social environment with the latest in technology and equipment. As the complex ecosystem of esports and gaming overlaps with physical venues, hear our experts discuss what this means for the brands, the operators, their property requirements, and the opportunities... (More)
Patrick liked 26 minutes ago
Post
Rob Arthur
Founder and Director